Inspired by the music that has made a difference.

The Unifier is a hazy and hoppy pale ale made from rolled oats, with stone fruit aroma and flavour, and will be made available on tap and in tinnies nationwide. 

“Rolling Stone has played a pivotal role in celebrating music’s culture-defining moments for over 50 years,”

said Rolling Stone President and Chief Operating Officer Gus Wenner. “We’ve joined forces with Young Henrys to create a beer that not only honors our heritage but also reminds today’s generation that history is still in the making.”

“Great collaborations happen when people of similar values meet,”

said Young Henrys Co-founder Oscar McMahon. “It's no secret that the Young Henrys family is made up of dyed-in-the-wool music lovers who embrace all that music is, was and represents within society and culture. Beer, like music, can bring people together, so we hope that The Unifier will serve as a simple catalyst for meaningful conversations between friends.”

As part of the partnership, Rolling Stone has brought on Rolling Stone Australia, published by The Brag Media, to promote the product in the local market.

"Young Henrys' love for music runs through their brewery and history, so we are thrilled that they are crafting the first-ever Rolling Stone beer in Australia and sharing it with music fans across the country,”

said Brag Media CEO Luke Girgis. “In representing the idea that music can spread messages of love, understanding and positivity, we believe that The Unifier tastes as good as your favourite record sounds."

Proceeds of The Unifier will be donated to Aussie initiatives that are helping fight the good fight today, including Dylan Alcott Foundation, Support Act and Autism Camp Australia. 

Head to Rolling Stone Australia’s microsite (accessible via QR code on all packaging) for an in-depth look into the collaboration, and exclusive access to an animated video created by award-winning illustrator, director and animator Robert Grieves, that salutes music’s historic role in protesting injustice and unifying people around the world.

Get your hands on a tinnie or schooner of The Unifier at your nearest pub or dearest bottle shop starting today.